It’s not every day you come across a domain with a built-in foundation and having particular attributes – ozpoi.com, was once a digital destination for folk who had something to do with a lot of GPS. And today, it’s now ready for its next chapter. But wait… what’s the value of an old GPS-centric domain in today’s market? Well, it turns out there’s more under the hood than just a list of coordinates. There’s reputation, there’s authority, and there was an audience. This piece is for seasoned or amateur entrepreneurs and business people looking to buy a business, looking for businesses for sale or business/investment opportunities.
In a nutshell, OZPOI.com is on the market, ready to be acquired. But before you acquire it (which you can do here), here’s what you should perhaps know…
If you’re wondering how to take a small domain and turn it into a lucrative business, this is where things get interesting. When it comes to established domain names and websites, there’s a ton of hidden value in backlinks and SEO authority. And it’s time we did some brainstorming on what kinds of easy, practical businesses can be built using ozpoi.com’s legacy.
Why Backlinks Are SEO Gold
Anyone who’s dabbled in SEO knows: building quality backlinks can be pain. Sure, you can churn out hundreds of spammy links from dodgy blogs, but Google knows when you’re trying to cut corners. Genuine backlinks -those from reputable sites -are like the trust currency of the internet. They tell search engines, “This site is legit.”
That’s what makes ozpoi.com’s backlink profile so valuable. According to Ubersuggest, it’s got:
- 4,009 backlinks (including NoFollow links – kind of important even if they don’t pass SEO juice directly).
- 118 referring domains -the number of unique domains linking back to this websites.
- Ubersuggest pegs it’s Domain Authority (DA) at 24, which shows it’s got potential in search rankings.
- Ahrefs gives it a Domain Rating (DR) of 9 -not huge, but still really good.
These backlinks and ratings are already earned –a huge investment and advantage. You’re not starting from scratch. And if you’ve ever tried to build real, organic backlinks, you’ll know how many cold emails, guest posts, and lost hours it takes to build just a handful of good links. Ozpoi.com has already done the hard hard part for you. Now you just need to figure out what to do with it – when you acquire it.
Who Would Be Interested in Ozpoi.com’s Legacy?
The old version of ozpoi.com appears to have catered to some types of travelers, GPS enthusiasts, and anyone relying on POI data to navigate/explore Australia. That’s a niche market -but an engaged one. And even though GPS devices like TomTom and Garmin have changed over the years (and in some cases, declined), people still search for travel resources online. Plus, certain industries and groups are still very much in the market for POI-style data and content.
That said, an entrepreneur acquiring ozpoi.com does not have to stick to just that GPS-related audience only. Because the audience itself would have multiple related interests. And utilising an existing reputed domain to cater to that audience can be compared to a certain extent to putting up a shop on a high-street. Because the domain is reputed.
Some markets that could be really interested in this niche and relatable audience could be:
- Travel agencies, hiking tour companies looking to promote hidden gems.
- Outdoor enthusiasts – like people who plan long road trips and bike tours – maybe people looking at camping holidays and want some really good camping spots in Australia (the domain appears to have been famous to an Australian audience. That said, it can be interesting to expand focus.)
- Delivery and logistics companies – perhaps particularly in local delivery networks or courier services – maybe companies that need need custom maps and optimized routes.
- Real estate developers, maybe real estate classifieds.
The domain’s past audience and backlinks kind of already tag the new business with these audiences. So the business idea you build doesn’t need to reinvent the whole SEO game -it just needs to tap into part of the SEO ecosystem for ozpoi.com. – Which can be tracked using digital analytical software like Google Search Console, Analytics, and so on.
So What Are Some Easy-to-execute Business Ideas for Ozpoi.com?
Let’s dive into a few business ideas that align with or related to the original domain audience but are lucrative and scalable today.
1. Travel Route Planner and Subscription Service
You can build or hire an agency to help you build a quick and simple custom itinerary generator targeting hikers, bikers, or travellers, and offering scenic routes, camping areas, and POIs across Australia (feel free to expand the target geography). You can charge a monthly subscription fee for premium content like extra scenic routes not shown on a free tier of the app.
Execution Tip: You can kind of start by using open-source travel data (maybe from OpenStreetMap or government tourism bodies). And maybe start building pages with POIs by region or theme -for example, “Top 5 Coastal Drives from Sydney.” and so on and so forth.
2. Local Business Directory and POI Listings
Another idea is to pivot the domain into a local business directory with maps integrated for exploration-focused businesses. It can include cafes, hotels, routes, and so on. Think of it as a “Google Maps meets Yelp” but focused only on scenic hiking, biking, bungee jumping hotspots.
How to Market It: Charge businesses a monthly fee to feature their listings or offer promoted spots on the map.
3. Marketplace and Blog on Road Trips and Travel Gear
Turn ozpoi.com into a road-trip blog with guides, travel itineraries, and gear recommendations. Partner with an existing local travel store, to promote products like GPS devices, camping equipment, bike or hike or mountain climbing related equipment, and so on. You can launch your own store pretty fast with WordPress and WooCommerce. Here’s an agency that can help you do that.
4. Crowdsourced Travel Map and Community
One neat idea is to build a community-driven map platform where users can submit their own travel routes and reviews. You can integrate a gamified system so that there’s a feature like a leaderboard to encourage visitors and users to participate. To monetize this, you can either sell sponsored listings, or even offer advertising to local businesses. Or setup a multi-vendor travel store/forum for people to buy and sell travel related items -you take a commission. Or charge a seller membership.
Marketing the New Ozpoi.com
Building the business is only half the battle -you’ll need to market it effectively to make it profitable. That said, the domain ozpoi.com already has backlinks and a modest domain authority, meaning it would likely rank relatively quickly if you build new, relevant content.
Once you acquire the ozpoi.com domain nobody else can buy it. Of course you’ll pay a domain renewal fee of 11 to 25 USD per year to the domain registrar. Depending on the domain registrar of course.
To get started with the marketing, here’s a quick and easy checklist:
- Install Google Search Console – It’s a tool that helps you track your keyword rankings and identify search queries that are already driving user traffic.
- Set up Google Analytics – This one helps monitor visitor behavior, traffic sources, and conversion paths to see what content is performing well, plus see your overall traffic KPIs.
- Optimize for SEO – Use long-tail keywords like “best road trip routes in Victoria” or “scenic hiking paths in NSW.” – Like mentioned before, the ozpoi.com domain is pretty good in the SEO segment, in terms of authority. But once you slightly alter the site’s offerings, you’ll have more keywords to target. But you’ll be doing this with some of the existing domain authority. – Organic SEO traffic can be free and automatic on the long run. So invest in good SEO, and domains that have good reputations in the SEO segment.
- Reach Out for New Backlinks – Find websites in certain related niches that are already linking to similar resources, and pitch them with your new content.
- Use Social Media and Email Marketing to reach more of your audience. This is the next step of your business. You can reach a wider audience by utilising the different marketing channels there are. Including Social Media, Email Marketing, SMS campaigns, or even offline mediums like car wraps, stickers, and sooo on.
From Established Domain to Business
The beauty of ozpoi.com isn’t just in the name -it’s in the built-in reputation and the backlinks also that come with it. One of the hardest parts of building a business from scratch is getting properly noticed by search engines like Google and earning backlinks – which is already done for you. Although as a slightly different offering you must do what is called topic clustering by publishing content around your offerings. Your next challenge, once you acquire a fantastic domain like ozpoi.com, is to secure a good business model, and get on the path to making money. Consider this your investment opportunity. You may have been hunting for a business for sale, and now here’s your opportunity to start low, but start intelligently.
To secure your ozpoi.com domain name before someone else grabs the opportunity, you can purchase it directly online here at Afternic or GoDaddy.com. Once you purchase it, you can request support from a web agency to help you understand the costs of a website.